Friday, 30 May 2014

I&B Minister Writes to Ministries to Come On Social Media Platforms through the Already Established Communication Hub

Minister for Information & Broadcasting Shri Prakash Javadekar has requested all Central Ministries to disseminate their policy initiatives through the Communication Hub under the existing New Media Wing of the Ministry of I&B. Firmly believing in prolific use of social media, the I&B Minister wrote to his Cabinet colleagues for utilising this Communication Hub as a one-stop place for social media outreach based on Hub and Spoke model. 

In his letter, he mentioned that each Ministry/department may liaise with the New Media Wing which will cater to all its needs i.e. disseminating information through packaging and placing of content, wider reach through variety of tools and response management. He further wrote that the two-way interaction envisaged in this endeavor would provide a 360 degree communication approach to the government and hence help in last man connectivity. 

This is in adherence to the vision of Prime Minister Shri Narendra Modi who desires to use the social media platforms extensively for transparency and better governance. 

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